It is a university graduation project to redesign a portfolio website for Adeo Web.
The main design goal of this project is to improve the user experience by:
Addressing content density issue.
Optimizing content structure for clarity and ease of use.
Showcase advanced skills, credibility and years of experience.
Strengthen its position in existing markets and appeal to new ones.
Improve target lead generation.
Crafting a research plan and meeting the stakeholders
Research
Heuristic Usability Evaluation
UI/Visual design & information architecture review
Analyzing Google Analytics data
Detailed competitive benchmarking
Processing gathered data and formulating insights
Crafting a rough sitemap and the structure of the new website
Wireframe + Hi-Fi design
Testing
Iteration on design
Next project
Beet Great | UX/UI design
2024